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Cumulative audience
A research term describing the unduplicated audience for a television programme or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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