Inicio > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Categoría: Business

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Created by: dnatalia

Número de Blosarios: 60

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Básicamente es la impresión de que los clientes tienen acerca de la marca (o los productos o la empresa). Imagen de marca puede ser construida a través de publicidad, mantenimiento de los productos ...

Domain: Business services; Categoría: Marketing

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