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kupon

A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.

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konkurime
Reklama; Komunikacja marketingowa

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

marketing i drejtpërdrejtë
Reklama; Komunikacja marketingowa

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Reklama; Komunikacja marketingowa

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Reklama; Komunikacja marketingowa

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Reklama; Komunikacja marketingowa

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Reklama; Komunikacja marketingowa

The establishment of procedures for anticipating and dealing with communications problems.

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