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Novinska brošura

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of interest primarily to specific target audience groups and are often used as sales and marketing materials.

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Brošura
Reklama; Reklama drukowana

A small booklet or pamphlet, often containing promotional material or product information.

Gerilski marketing
Reklama; Reklama telewizyjna; Reklama radiowa; Reklama drukowana; Nowe reklamy w mediach

Unconventional marketing aiming to get maximum results investing minimal resources.

Reklamiranje
Reklama; Reklama drukowana

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

Umjetnički direktor
Reklama; Reklama drukowana

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Lojalnost brendu
Reklama; Reklama telewizyjna; Reklama radiowa; Reklama drukowana; Nowe reklamy w mediach

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda
Reklama; Reklama telewizyjna; Reklama radiowa; Reklama drukowana; Nowe reklamy w mediach

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

Slogan
Reklama; Reklama telewizyjna; Reklama radiowa; Reklama drukowana; Nowe reklamy w mediach

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

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