media

media

The vehicles of communication by which a message is transmitted to its audience.

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Część mowy: rzeczownik
Synonim(y):
Blosariusze:
Branża/Dziedzina: Reklama
Kategoria: Komunikacja marketingowa
Company: Butterworth-Heinemann
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media alternative

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Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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The process of determining the means by which an advertising message will be communicated to a defined audience.

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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Branża/Dziedzina: Sztuka i rzemiosło Kategoria: Obraz olejny

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